WoolQ, formerly known as the Wool Exchange Portal, is the result of three years of consultation and discussion in response to industry demand for a centralised digital information platform by Australian Wool Innovation (AWI).

The platform facilitates online collaboration between woolgrower, classer, broker and buyer, and the digitalisation of this process allows for a wide range of rich information to be accessed anytime and anywhere via desktop or mobile App. Where no Wi-Fi or internet connection exists, the WoolQ App will allow users to access, record and store critical information to be uploaded automatically when internet connection is available.

The platform supports the growing and selling cycle across all key stages: planning, shearing, testing and appraising, analysing, selling and reviewing. 

The first area of WoolQ to launch was eSpeci, an electronic version of the paper speci that allows users to capture, share and store clip details digitally. An alternative to the current paper speci, the WoolQ eSpeci allows woolgrowers and wool classers to accurately and efficiently capture in-shed clip data at the time of shearing. Once the WoolQ eSpeci is complete, it can be sent electronically to the broker or shared with any other contact for visibility, traceability and collaboration.

WA woolgrower Neil Jackson is excited by the opportunities the WoolQ platform presents. “The WoolQ eSpeci is really easy to use. I can see how a digital record of all my specis will enable me to view my wool and better understand my farm’s performance.”

TECHSPO delegates will have the opportunity to learn more about the WoolQ portal at this years’ conference. AWI’s Marius Cuming comments, “Western Australia is well known for its innovative farmers. WA woolgrowers will have the opportunity to come and see what AWI is doing in the digital space in areas such as tagging and WoolQ, and we look forward to continuing to provide tools to woolgrowers that support and strengthen both farmers and the industry as a whole.”